BMW Group Malaysia has returned with the second edition of its flagship brand experience event, MY BMW World 2025, marking a decade since the inaugural showcase in 2015. The three-day event, themed “Heritage in Motion,” celebrates over five decades of the company’s premium ownership experience in Malaysia while highlighting its commitment to balancing tradition with innovation.
The immersive showcase, held at The Yard, Sentul Depot from 13 to 15 June 2025, demonstrates what BMW calls the “dynamic balance between honouring our past and embracing innovation, symbolising progress rooted firmly in tradition.”
“MY BMW World is a celebration of who we are — a brand built on a strong foundation of innovation, craftsmanship, and passion for delivering Sheer Driving Pleasure. It is through our heritage that we continue to define progress, evolving with the times while staying true to the values that have guided us since the 1970s. In this fast-paced and competitive automotive landscape, we stand strong amidst disruption by staying dynamic, forward-thinking, and united in our purpose. This is the essence of Heritage in Motion, and MY BMW World brought that story to life for our customers and our beloved community.”
Benjamin Nagel, Managing Director of BMW Group Malaysia
The event features an extensive lineup of new vehicles across the BMW Group Malaysia portfolio. Key reveals include the New BMW 218 Gran Coupé Sport, the New BMW X3 20 xDrive M Sport, the New BMW M2, the New BMW M3 Competition M xDrive, and the New BMW M5.
In celebration of its 50th anniversary, the BMW 3 Series takes center stage with the unveiling of the New BMW 320i Sport and the New BMW 330i M Sport, reinforcing BMW’s leadership in the sports sedan segment.
The motorcycle division is represented by the all-new BMW R 1300 RT, showcasing premium touring capabilities. Meanwhile, MINI’s electrified performance is displayed through the MINI All-Electric MINI Cooper JCW, the All-Electric MINI Aceman JCW, and the New MINI Countryman JCW S ALL4.
Special vehicles on display include the BMW 760i xDrive Protection, offering advanced security features while maintaining the brand’s renowned dynamic performance. Making its first public appearance in Malaysia, the New BMW M4 Competition Coupé M xDrive represents the latest evolution of M Power technology with enhanced styling and track-inspired performance.
A highlight of the exhibition is the legendary BMW M3 DTM Replica, which secured championship titles in the Deutsche Tourenwagen Meisterschaft (DTM) racing series. The vehicle serves as a testament to BMW’s motorsport DNA and the passionate community that maintains its racing legacy.
The event also features the BMW X Challenge, designed to demonstrate BMW xDrive capabilities through real-world driving modules including a Two-Wheel Lift Diagonal Ramp, Staggered/Uneven Ramp, and Roller Ramp. Additional attractions include the BMW Café and exclusive MY BMW World merchandise.
BMW Group Malaysia is offering significant incentives throughout June 2025. Customers booking selected models will benefit from special interest rates starting from 0.5%, along with complimentary 5-year BMW Service Inclusive and an Easy Drive 1st Year Comprehensive Motor Insurance Subsidy worth RM 5,000.
The BMW Protection+ Insurance & Replacement Car Programme provides comprehensive coverage including accidental death or permanent disability benefits, vehicle break-in coverage, hire purchase loan repayment protection, and guaranteed asset protection (GAP). Additional benefits encompass key care, total loss or theft relief, rim damage coverage, flood protection, and scratch and dent coverage.
MINI Malaysia is providing 10 years of free service for selected vehicles and comprehensive motor insurance subsidies up to RM 3,000. Customers purchasing the New MINI Aceman SE and MINI Countryman SE receive a free 4-year extended warranty and complimentary MINI Wallbox.
Easy Drive Financing offers cash rebates up to RM 15,000, while Straight-Line Financing rates begin at 0.88% for selected models. The New Locally Assembled MINI Countryman S ALL4 includes an RM 2,500 cash rebate under Straight-Line Financing.
MINI Malaysia has designated Blazing Blue as the Colour of the Month. Customers purchasing the Countryman in this exclusive hue receive either complimentary Blazing Blue luggage or a MINI Diamond Pendant. New MINI Aceman SE buyers receive Track Edition or Slick Edition body stickers and a MINI Floating Hub Cap.
The MINI Loyalty Program offers existing F56 Generation MINI Cooper SE owners an exclusive RM 8,888 Loyalty Support toward purchasing the New MINI Aceman SE.
BMW Motorrad Malaysia is providing exclusive event rebates for selected models, supporting the brand’s “Make Life a Ride” philosophy through combinations of thrill, comfort, and advanced technology.
.
Photos by BMW Group Malaysia
Published by Tim Chew
