When it comes to energy products, 5-Hour ENERGY® has been an industry leader for more than two decades. A sugar-free, zero-calorie formulation of essential B vitamins, amino acids, nutrients, and caffeine. It shots definitely provide a boost of energy when you need it the most.
This year, 5-Hour ENERGY® has expanded its line of energy shots and beverages with unique new flavors and products that tap into a range of consumer trends. These limited-edition, collaborative releases offer more than just delicious flavors. Indeed they provide multi-sensory experiences that take energy products to a new level. By combining one-of-a-kind flavor profiles, pop culture icons, and creative design, these latest offerings from 5-Hour ENERGY® are redefining the energy products space.
Keeping the Party Going with Glow Motion
In a partnership with Night Nation Run – a festival that combines running and raves – 5-Hour ENERGY® released the Glow Motion shot in June 2025. A fruity flavored energy shot in a bottle that glows under black lights, the Glow Motion shot is a must-have accessory at these festivals, which feature nighttime 5K races (5 km) and live DJs, light shows, after parties, and all-around raver fun.
There’s no better way to keep the party going after a 5K than with a proven, sugar-free energy shot. Enhancing the vibe is a bottle that does double duty as both a container and glow light, perfect for illuminating the dance floor and keeping the fun running at full speed. Glow Motion samples will be available at Night Nation Run events throughout the U.S. in summer 2025, as well as on the brand website.
“Our new 5-Hour ENERGY® Glow Motion flavor is tailor-made for an event like this,” explains Leah Key, president of Innovation Ventures, LLC, the makers of 5-Hour ENERGY®. “Runners, ravers, and anyone who refuses to have an off button will appreciate our portable product at these electrifying 5K runs.”
Classic Summer Fun with Cotton Candy Nostalgia
What flavor says “classic summer” more than cotton candy? 5-Hour ENERGY® is embracing nostalgia with a new cotton candy-flavored shot that harkens back to carefree summer fun. It’s the delicious taste of a favorite childhood treat, a mainstay of county fairs, carnivals, and amusement parks. By blending this timeless flavor with a replenishing energy shot, the drink is helping grown-ups rediscover the excitement and verve they had as kids.
The limited-edition, sugar-free cotton candy shot is exclusively available at 7-Eleven, Speedway, and Stripes locations. You can also order it for home delivery through the 7Now®-Delivery app.
Spicing Things Up with Taco John’s
Bland food begone! To bring the heat, the brand has partnered with West-Mex chain Taco John’s to release Mango Habanero 5-Hour ENERGY® Energizing Hot Sauce, complete with 200 mg of caffeine. Launched in May 2025, just in time for Cinco de Mayo, this spicy collab kicks things up a notch, whether diners are looking for an extra hit of flavor in their tacos or the boost they need to make it through the day.
The latest hot sauce release is a sequel to last year’s limited-edition Energizing Barbecue Sauce, a collaboration with The National Food Lab. “After the huge success of last year’s 5-Hour ENERGY®-inspired Energizing Barbecue Sauce, we knew we were onto something special,” said Ms. Key. “Teaming up with Taco John’s for this ‘sequel’ has been an awesome opportunity to connect with our fans in a fresh, exciting way.”
The limited-edition Energizing Hot Sauce is available for free at participating Taco John’s locations.
Surviving Daylight Savings with Mini-Shots of Energy
No one enjoys losing a precious hour of sleep in the switchover to Daylight Saving Time. To help fans survive the dreaded time change, 5-Hour ENERGY® released a special 1-Hour ENERGY® mini-shot – its smallest offering to date – in a team-up with rapper Flavor Flav, whose signature clock and role in YooHoo & Friends gave him the nickname “The Father of Time.”
The grape-flavored shot is the perfect way to pick up an hour’s worth of energy while adjusting to Daylight Saving Time, or even jet lag, for those who travel as much as Flavor Flav. In the run-up to the March 2025 Daylight Saving Time switch, the rapper hit the streets of New York on March 10, handing out mini-shots to fans during their daily commute.
“It’s true – even ya boi gets tired from Daylight Saving Time,” said Flavor Flav. “I’m so hyped to be back partnering with 5-Hour ENERGY® to help everyone keep their energy levels at 10, even with one less hour in the day. Between my favorite grape flavor, my decked-out custom clock, and the chance to surprise fans, it feels like 1-Hour ENERGY® was made just for me.”
Energy and More Whether it’s festival culture, nostalgic whimsy, hot sauce mania, or the struggle that is Daylight Saving Time, 5-hour ENERGY® is innovating new products that capitalize on popular consumer trends. Its energy shots and beverages don’t just offer a jolt of energy that tastes great… They’re experiences that complement people’s lifestyles.
